The potential benefits of Instagram for businesses are vast, and with over 1 billion monthly active users and 500 million daily active users, it’s no wonder that more and more businesses are taking notice.
Instagram has come a long way since it launched in 2010, and Mark Zuckerberg, CEO of Facebook, saw so much potential in the platform that he bought it out just 18 months later for $1 billion.
Since then, the platform has continued to grow, and businesses have started to react more and more to this rapidly growing platform.
Many brands and businesses are on קניית לייקים לאינסטגרם, which makes you wonder what keeps them coming back to the app. Is it simply to post pictures of their brand?
As proven by some of the world’s top brands (as well as by some of the small to mid-sized businesses that LYFE Marketing works with), there are several methods to generate sales, leads, and more via Instagram. Even though Instagram is relatively new compared to other social media sites, new app updates are always rolling out.
So how do you stay updated and capitalize on all of the new features?
If you’re new to Instagram, you may be wondering where to start. There are a lot of features and benefits that come with using the platform, and it can be helpful to know how to make the most out of them. Here are some tips on how to get started:
Major Benefits Of Instagram For Brands & Businesses
1. Purchasing Power
As you probably know, over ⅓ of Instagram users have used the app to purchase a product online. With the sales power that Instagram holds, you don’t want to miss out on this platform. At the end of the day, sales are what most business owners are striving for, and it’s no different when it comes to the benefits of Instagram
2. Advanced Targeting Options
Instagram’s ad platform is unrivaled when it comes to targeting options – making it a very powerful tool for marketing to potential customers.
As we know, there are a huge number of Instagram users and many of them are highly likely to make a purchase. So, how can we use this data to our advantage?
As you may know, Instagram was bought by Facebook CEO Mark Zuckerberg a few years ago. This means that Instagram’s capabilities have increased exponentially and now match Facebook’s own advanced capabilities.
Facebook is well-known for having one of the most sophisticated social media advertising platforms available – so you can be sure that Instagram is just as good (if not better!).
3. Trackability
It’s important to invest in platforms that will help you gauge your return on investment (ROI). Sales and leads can be easily tracked through Instagram ads, so you can see how effective your investment is. Instagram uses the same Ads Manager platform as Facebook, so it has all of the same tracking capabilities. This makes it easy to see which posts and ads are generating the most leads and sales.
4. Extra Features For Business Profiles
Facebook and Instagram both have personal and business accounts. Turning your account into a business account unlocks a world of features to help promote your business.
Some of these features include a call-to-action button for your page visitors, the ability to promote your posts with ad dollars, and access to account insights.
It also gives Instagram users a clear understanding that the page they are on is owned by a business and not just a personal Instagram page.
